Attribution dies before the payout
The source is recorded at capture and lost by completion, so portal spend, the referral network and the repeat client all look equally successful.
Lead to commission
A brokerage is a machine for converting attention into transactions and relationships into repeat business. Most can only measure the first half.
The source is recorded at capture and lost by completion, so portal spend, the referral network and the repeat client all look equally successful.
When an agent leaves, the history goes with them. The company keeps the transaction record and loses the thing that produced it.
Referrer, lister, closer, team lead and company, with adjustments. Run in a spreadsheet, it is re-litigated monthly and quietly erodes trust with the top producers.
Call counts and viewing numbers are easy to report and tell you almost nothing about whether the pipeline is healthy.
Every enquiry carries the channel that produced it, so lead flow can be read by source instead of arriving as one undifferentiated number.
Full history held centrally with role-based visibility. Continuity survives a departure because the business, not the handset, holds the record.
Set the rate and the splits on the deal and the numbers follow — recalculated on every change, visible to the people they affect, approved before payment.
Where deals stall, which sources pay for themselves, committed against collected, and how dependent the business is on any one producer.
Tell us how your business operates today and where it is breaking. We will tell you whether OSSOT is the right fit.